“60 YEARS
OF PASSION”

For over 60 years now, since 1963 Florida has been making its way as a leader in the world of sun protection. A constant feature along this path is the continuous passion and research that is handed down from generation to generation. All of this passion translates into products that achieve the right balance of functionality, design and quality

FAMILY

We live and work with the firm conviction of being both a family and a team. Success is only possible when each member of the team has unconditional faith in the other members and vice versa.

TERRITORY

We have always tried to avoid the attraction of “fashionable” products. Notwithstanding the fact that our choice involved a significant logistical effort as determined by a number of important references, Florida’s collections are the result of a growth process that preserves the past and integrates it with the new to create a product line that is as wide and complete as possible.

“PRODUCT LINE”

Merging the past and the future is the right synergy for us to offer our clients a product line that is as wide and complete as possible.

“DESIGN”

Listening before creating, an international vitality and a creative vocation add that extra something that guides us each time an idea takes shape and is transformed into a product. We devote our attention to ensure that every pencil stroke becomes a project.

“SERVICE”

A careful selection of suppliers and the search for high quality raw materials are a constant feature of our improvement process and of our dedication to the service offered to our customers. We believe that first class service is the basis of a healthy relationship with our customers.