OUR HISTORY
60 YEARS OF PASSION
Since 1963 Florida has come a long way as a leader in the world of sun protection. A path that is distinguished by the constant passion handed down from generation to generation for finding the best balance between functionality, design and product quality.
The belief in maintaining strong roots in the place of origin and in celebrating “Made in Italy“combined with the constant search for the best service, have determined the constant growth of the Florida brand and its expansion first in Italy and subsequently abroad.
Today the company focuses its efforts and its resources on developing products for an increasingly demanding market, maintaining its dedication and innate predisposition to find bespoke solutions.
DISCOVER OUR PRODUCT CATALOG
1963
FOUNDATION Florida began its adventure in 1963 with the production of Venetian blinds and then started to design awnings which in the meantime became a ``fashionable`` item.
Four generations succeeded each other at the helm of the company, which is now headed by siblings Elena, Massimo, Chiara and Anna.
1980
FOREIGN MARKETS. Started to address foreign markets in Arabia, Canada and Jordan.
1992
ROMAN BLINDS The first Roman Blind was launched on the market, It is still the company’s leading product
2006
CE MARKING. Florida achieved CE certification for its entire line of products.
2013
WORLD MARKETS. The company improved its logistics in order to penetrate two new world markets: China and Israel.